PiiPER Debuts at Target and Walmart with Cake Decorating Line

PiiPER, an American baking and cake decorating brand, launched a debut lineup of buttercream frostings, edible glitter dust, color sprays and more at Target and Walmart, with the line being expected to roll out at Kroger, Michaels, and Amazong in late August.

The lineup will include their buttercream frostings which come in vanilla and brownie flavors, gold, silver and chrome edible glitter dusts, and two color sprays in shades “Real Silver” and “Gold Rush”. The company also announced the arrival of three additional limited-time buttercream frostings to arrive at Target this fall: Pumpkin Chai, Candy Corn and Caramel Apple.

Ashley Vickery, Director of Product Development at PiiPER, stated: “When creating PiiPER products, one of our goals was to inspire younger generations to stop doomscrolling and get creative in the kitchen, […] The Buttercream Frosting you can eat straight from the tub, the Edible Glitter, the Color Sprays; these were all designed around the idea that the process should be as exciting as the finished product.”