pladis Launches Innovative Cake Format

pladis has launched McVitie’s Jaffa Cakes Pocket Packs, a new product format for the brand, that caters to the increasing demand from young adults (18-24 years old) for on-the-go consumption.

The individual pocket packs contain three cakes in easy-to-carry packaging and are sold in a multipack of six.

The new packaging format is in line with insight that identified a demand amongst young adults for products that are convenient to consume on the move.

Kerry Owens, pladis UK & Ireland Marketing Director for Sweet commented: “We constantly look for new ways to innovate our most popular products and ensure they cater for the needs of all our shoppers. Food ‘to go’ is a growing trend which our new McVitie’s Jaffa Cakes packaging format taps into, providing a convenient solution for portion control, portability as well as long-lasting freshness.”