Red Baron Launches Five-Minute Microwavable Pizza
Red Baron Pizza, a member of CJ Schwan’s family of brands, has expanded its frozen pizza portfolio with the launch of CRUNCHTIME, a 10-inch, multi-serve pizza designed to be prepared in the microwave in five minutes. The pizzas are available at major retailers and grocery stores across the US, with a suggested retail price of USD5,99.
CRUNCHTIME will be merchandised alongside Red Baron’s existing full-size frozen pizza portfolio. The range is available in three varieties: Pepperoni, Meat Trio and Four Cheese. Red Baron plans to support the launch with a national marketing campaign later this year. The introduction coincides with the brand’s 50th anniversary.
The new product was developed to combine the convenience traditionally associated with single-serve microwave pizzas with a full-size, multi-serve format. According to the company, CRUNCHTIME was specifically designed for microwave preparation to deliver a crispy crust while reducing preparation time.
Katie Hagen, Senior Marketing Manager for Red Baron Pizza, stated: “At Red Baron, we’re focused on bringing consumers the flavors and convenience they’re looking for, […] CRUNCHTIME pizza is an exciting addition to our lineup, giving families a new way to enjoy a full-size pizza in just 5 minutes.”
The launch responds to changing consumer habits around meal preparation. According to Circana research cited by Red Baron, half of all meals are currently prepared and cooked in under 15 minutes.
