TruHeight Expands Into Everyday Nutrition With New Superfood Gummies And Protein Waffles
TruHeight, a US-based family nutrition brand best known for its growth and development supplements, has expanded its product portfolio with the launch of two new offerings aimed at supporting everyday family nutrition: TruHeight Fruits & Veggies Gummies and TruHeight Protein Energy Waffles.
The new products mark the company’s move beyond its core growth-support category into broader wellness and convenience-focused nutrition. According to TruHeight, both products are designed around its clean-label philosophy, offering nutrient-rich formulations without artificial sweeteners or complex ingredient lists.
The launch follows growing demand from consumers seeking convenient nutrition solutions that fit into busy family lifestyles. TruHeight said the additions are intended to support daily routines ranging from breakfast and school lunches to post-activity snacking.
“Our customers already trust us for their kids’ daily nutrition. These products let us support the whole family across more moments in the day, from the morning rush to a post-practice snack, without compromising on quality,” said co-founders Justin Rapoport and Eden Stelmach.
The TruHeight Fruits & Veggies Gummies contain more than 40 organic fruits, vegetables and botanicals in a mixed berry-flavoured format. The company says the gummies are formulated to support daily nutrition, immune health, gut balance and natural energy levels. The product is gluten-free, non-GMO, vegetarian and vegan, and is manufactured in the United States using globally sourced ingredients.
Alongside the gummies, TruHeight has introduced its Protein Energy Waffle, a ready-to-eat snack featuring a honey maple filling. Each waffle contains 5g of protein and 7g of fibre while remaining low in sugar. The product is sweetened with allulose and monk fruit rather than artificial sweeteners and is packaged in individually wrapped portions designed for on-the-go consumption.
TruHeight said the waffles are targeted at children, teenagers and active families seeking convenient energy and nutrition options throughout the day.
The Protein Energy Waffle became available on June 15, while the Fruits & Veggies Gummies are scheduled to launch on June 19 through TruHeight’s existing sales channels.
Founded as a growth and development nutrition brand, TruHeight has built its portfolio around science-backed formulations, transparent labelling and family-oriented nutritional products. The latest launches broaden the company’s presence in the growing functional snack and wellness nutrition segments.
