Uncrustables Releases Fridge-Friendly Sandwiches
The Uncrustables brand started rolling out their fridge friendly sandwiches on July 1, due to the customers’ demand for convenience. The product stays fresh in the fridge for five days and is available in the freezer aisles across the United States. While the bread, ingredients and initial product composition of the Uncrustables have not changed, the waiting time for it has.
Jess Fair, the Vice President of Marketing at The J.M. Smucker Co., says: “Our fans have been clear: they want Uncrustables ready whenever they are, […] Making our full lineup fridge friendly gives consumers the opportunity to store Uncrustables in their refrigerator at home after purchase, which means less waiting and more enjoying. You can skip the wait and get straight to the good part: the one and only Uncrustables sandwich you love, ready when you are.”
J.M. Smucker Co. is a North American corporation that specializes in coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories and owns brands like Folgers, Dunkin, Café Bustelo, Jif, Uncrustables, Smucker’s, Milk-Bone and Meow Mix.
