American snack brand Bakeful expanded their portfolio with a new seven-product lineup at Target stores across the US. Following their debut this spring, the expansion gives Target guests access to Donutful mini donuts, Muffinful mini…
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The Strawberry Milkshake Cookie, a product from The Graceful Cookie Company, won "Most Innovative New Product Award" in the baked goods category at the 2026 Sweets & Snacks Expo, which took place in Las Vegas. The line of cookies, which…
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The Uncrustables brand started rolling out their fridge friendly sandwiches on July 1, due to the customers’ demand for convenience. The product stays fresh in the fridge for five days and is available in the freezer aisles across the…
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Finsbury Food Group launched two limited edition Scotland and England Cupcakes on June 1, designed to capture the spirit of the World Cup season of this summer. The cupcakes will be sold in Tesco stores across the U.K., available for 6.00…
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Eggo recently announced their new product called Eggo Zero Waffles, which features two flavors: buttermilk and blueberry. The product is set to enter stores at the beginning of July this year and it will be available across the USA. The…
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Insomnia Cookies has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition cookie collection inspired by the upcoming Supergirl movie, as brands continue to use entertainment tie-ins to engage consumers…
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TruHeight, a US-based family nutrition brand best known for its growth and development supplements, has expanded its product portfolio with the launch of two new offerings aimed at supporting everyday family nutrition: TruHeight Fruits…
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Marinela and Bimbo have partnered with Hershey’s to introduce a co-branded range of snack cakes and baked goods to the U.S. market, following the products’ debut in Mexico. The collection combines Marinela and Bimbo baked snack formats…
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Ghirardelli Chocolate Company has entered the refrigerated baking category with the launch of its first-ever premium refrigerated cookie dough range, extending the brand’s presence beyond baking chips and mixes into ready-to-bake products.…
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Mondelēz International has unveiled a new global collaboration between its OREO brand and South Korean pop group BTS, introducing a limited-edition cookie developed in partnership with the band and inspired by Korean street food. The launch…
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Back to Nature has expanded its Cheezy Crackers portfolio with the launch of two new flavors, White Chedda Cheezy Crackers and Hot & Spicy Cheezy Crackers, as the company looks to build on the strong performance of its existing…
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Nestlé Toll House has expanded its refrigerated cookie dough portfolio with the launch of a new Chocolate Chip Remix range, introducing three flavor variations designed to bring contemporary twists to the traditional chocolate chip cookie.…
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Paris Baguette has unveiled a limited-time summer menu featuring a range of lemon blueberry and s’mores-inspired bakery products, cakes, pastries and beverages across its North American café network. The seasonal launch combines…
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Ferrero Group has unveiled plans to expand the Wonka brand with a new family of confectionery and snack products, alongside a global collaboration with Netflix aimed at extending the franchise’s presence both on shelves and on screen. The…
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Walker’s Shortbread has launched Wee Chunkies, a new bite-sized shortbread format designed for sharing and at-home heating, as the Scottish manufacturer looks to build on demand for premium evening treats. The new product uses Walker’s…
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Mars launches a series of new products at Sweets & Snacks Expo, which takes place May 19-21 in Las Vegas. 
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Ferrero has introduced a peanut-based extension to its hazelnut cocoa spread range in North America, marking the first flavour expansion of the brand in more than six decades.
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Siete Foods launched two new tortilla offerings made with thoughtfully selected ingredients - Siete Maíz Organic Yellow Corn Tortillas and Siete Sourdough Style Tortillas - further expanding the brand's gluten free tortilla portfolio.
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