Monday, 20 November 2017


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Hup Seng Perusahaan Makanan (M) Sdn. Bhd, one of Malaysia's leading biscuit manufacturers, bought two years ago the renowned Haas-Meincke V60 depositor with a wire cutter and rotary molder, followed by a Haas-Meincke oven.

This was the first complete line Hup Seng purchased from Haas-Meincke. The company was supported by Haas-Meincke's skilled and experienced food technologists in developing the recipes for their cookie assortment.
In 2016, Hup Seng was awarded for its OAT Cookie, manufactured on a Haas-Meincke production line, with the Monde Selection International High Quality Trophy. Manufacturers may show this award on their product labels for a period of three years.

Haas has recently invited Hup Seng's Director, Dato Seri Kerk to visit the Haas head office in Leobendorf, Austria. He was welcomed by one of the three Haas company owners Josef Haas and Jacob Jacobsen, responsible Business Development Manager, Haas-Meincke in Singapore. "We are very proud that a Haas-Meincke line enabled our customer Hup Seng to win this highly regarded award," said Josef Haas.

Dato Kerk explains that the OAT cookie range has special characteristics: no added artificial flavors, no added artificial colorings, free from trans-fats and very few additives. “We produced three flavors, we enrolled all three products for the competition - and all three products were awarded with Gold," Dato Seri Kerk said.

“When the cookies are discharged, they are perfect: uniform color, uniform thickness. Haas-Meincke has very efficient machines with a good assembly time; very precise. After the equipment commissioning, Haas-Meincke food technologists came to our plant and helped us set up production, they really have the best technology. We also performed trials i.e. 100 tests were made to achieve the best recipe. The collaboration is very professional and the technology is impressive," Dato Seri Kerk confirmed.

Award recognizes Haas quality

"The award Hup Seng received has a high value for Haas as well," Jacob Jacobsen pointed out. "We are very proud that our customer received this award, and not only one, but three awards went to products made on the same line. Our customer was able to develop the product in such a way that when it hit the market, its high quality led to the nomination for the gold award," he added.

V60, GF2: About Haas-Meincke technology

The new V60 depositor system is used for single, twin or triple depositing, wire-cutting and extruding. It handles semi-liquid batters, soft deposited dough, stiff wire-cut dough, chocolate fillings for pralines and even low-fat extruded applications. Today considered as the most accurate, flexible and hygienic depositors in the market.

The rotary molder type GF2 is for the molding of a wide range of products such as biscuits, butter cookies, ginger nuts, and low fat biscuits where high production speeds and maximum weight accuracy are required. 

Related articles:

Case Study: Biscuits Dupon and Haas Partnership to Produce 18,000 Sugar Cones per Hour in the Spanish Facility 

Haas Encourages Kenyan Children to Become Bakers 

Thomas Patraider in Franz Haas board, after the merger of the two companies 

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