Report II (2019) – Consumer Trends and Technology Innovations Support Frozen Bakery Growth

In this whitepaper, we are analyzing the opportunities in the frozen bakery segment, with insights and data courtesy of GlobalData, Future Market Insights, and expertise from organizations such as the British Frozen Food Federation and the German Frozen Food Institute.

The report reveals market insights from a global perspective, highlighting the top markets for this segment and their consumer trends. The second part of the whitepaper details insights into the industrial process of freezing, its benefits for production, and technical requirements in this area.

As cooling and freezing requirements vary according to the specific manufacturing environment and capacities, so do equipment parameters. The report approaches the different types of equipment, temperature control, and challenges in related processes.

HACCP requirements are also included, with requirements for Hazard Analysis or HACCP being driven from customers through retailer standards.

The frozen bakery market is on the rise, as the advantages of this category are multiple. The industry is lucrative for bakers and confectioners, but also for equipment suppliers and other industries involved in the process, such as cold chain warehousing, logistics, and transportation. The sector can develop with innovation on both sides.

However, worldwide consumers are expecting frozen products that reach their healthy requirements (special ingredients, free-from, clean and clear labels, etc.), stimulate their appetite and – still the most important – are tasty.

On the other hand, equipment suppliers need to innovate in order to create equipment able to reach these healthy requirements when they produce foods, solutions that also bring value for money, are easy to operate and to ensure the maintenance.


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