Mars Unwraps Sweet, Sour and Swicy Innovations for 2026
Mars is rolling out innovations across its portfolio in 2026. The incoming offerings reimagine classic brands that consumers know and love through new and unexpected flavor profiles and formats, fueled by trending consumer preferences.
From expanding its freeze-dried offerings to leaning into sour and nostalgia, the latest products from Mars blend beloved classics with on-trend textures and bold flavors. Whether fans are looking for poppable bites or sweet-and-spicy (swicy) mashups, each innovation is backed by consumer insights and preferences and is sure to become your next must-have treat.
New innovations include:
M&M’S Bakery Collection – Flavor Vote: The brand is bringing back a fan-favorite collaboration in 2026, the Flavor Vote, featuring classic bakery-inspired flavors. The Bakery Collection includes Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake, and Lemon Meringue Pie.
M&M’S POP’d Caramel: The brand’s first freeze-dried candy delivers the classic caramel flavor fans love in a light, crispy, and airy texture for a fun new way to snack.
M&M’S Honey Roasted Peanut: The newest permanent addition to the lineup combines crunchy roasted peanuts and milk chocolate with a touch of honey sweetness.
Snickers Xtreme: A returning fan favorite, this product is coming back to shelves to satisfy peanut lovers with more of what they enjoy in every bite.
Snickers Crunchy Peanut Butter Ice Cream Bar: Featuring everything fans know from the original ice cream bars – real peanut butter ice cream, crunchy peanuts, and smooth caramel covered in a chocolatey shell – but with extra peanuts both inside and on top.
Twix Bits: The newest addition to the portfolio offers a bite-sized twist on the iconic bars. With a classic cookie center, caramel essence, and milk chocolate coating, Twix Bits are the perfect poppable treat for on-the-go snacking.
Skittles Gummies Fuego: The hottest gummy innovation yet, featuring the chewy texture fans love with a bold sweet-and-spicy flavor twist for an unexpectedly fiery treat.
Starburst Sour: Featuring the chewy consistency the brand is known for, but with a burst of tangy tartness for a flavor experience that’s different every time.
Life Savers Gummies X’s and O’s: These soft and chewy gummies add a playful twist to a classic game, with new flavors including watermelon, blue raspberry, lime, pink punch, and grape.
Life Savers Gummies Fruit Rings: The familiar gummy ring in new, playful shapes, packed with fruity flavors like strawberry, pineapple, blue raspberry, pear, and lemon.
5 Evolution: The latest gum innovation delivers a bold, flavor-changing experience from tangy sour to luscious berry sweetness in every chew.
Combos Garlic Parmesan: A new flavor combining the taste of savory parmesan cheese with a sharp garlic kick for a bold, satisfying snack on the go.
“Our iconic brands are always adapting. We carefully craft and deliver delicious treats to keep consumers and fans excited and buzzing about what’s next, and our new innovations reflect that,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “Of course, we have more fun up our sleeves for the year ahead, but we’re looking forward to kicking off 2026 with a swicy start.”
“This new lineup is a testament to our commitment to deliver snacking experiences that fit into the fast-paced lives of today’s consumers,” said Tim Lebel, President of Sales, Mars Wrigley North America. “With convenience stores at the center of the snacking world, they remain a go-to destination for the Mars treats our fans crave.”