Paris Baguette has reintroduced its seasonal "Made with Nutella” collection, featuring a range of pastries, cakes and beverages built around the cocoa–hazelnut spread.
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Walker’s Shortbread, a family-owned and operated business with over 128 years of heritage, is bringing a touch of joy to Easter celebrations with the launch of its new Original Shortbread Eggs Mini Bags.
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Baker & Baker has unveiled a full rebrand of its premium Black Label range, alongside new product development plans spanning 15 European markets. Originally launched in Spain in 2010, the Black Label collection has grown to more than 40…
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Award-winning artisan baker Pipp & Co is reaching further into the retail market by expanding its range available direct to customers, and launching new pastry line-ups. 
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BonBon Swedish Candy Co. has expanded its portfolio beyond gummies with the launch of its first-ever chocolate bar, marking a strategic move into Scandinavian-style chocolate snacks.
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Award-winning artisan bakery Pipp & Co is expanding its range – this time into preservative-free breakfast cereals. The Swindon-based bakery – which recently scooped a national award for its rhubarb and ginger jam vegan doughnut...
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British Bakels has expanded its toppings and fillings portfolio with two new ready-to-use Billionaire’s Caramels, created to help bakers deliver premium indulgence, texture and visual appeal across sweet bakery and patisserie. 
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Renshaw Baking, the British Bakels-owned brand known for its fondant icing and marzipan, has unveiled five new product ranges in its biggest launch since being acquired by British Bakels in December 2023.
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Novak Djokovic has entered the better-for-you snacking space as co-founder and lead investor of Cob Foods, a new US-based brand offering sorghum-based snacks positioned as a clean, corn-free alternative to popcorn.
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European bakery products manufacturer Baker & Baker is launching a new Cadbury Snow Balls Cookie into the UK in-store bakery market.
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Jason’s Sourdough, the UK’s leading sourdough brand, has expanded its presence in Tesco with the launch of a new range of premium ready-to-eat toasties, now available in 355 stores nationwide.
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Snack brand Whaoo! has unveiled a limited-edition version of its popular Chocolate Filled Crêpes to mark Halloween. Available from GBP1.88 (around EUR2.20), the individually wrapped crêpes feature seasonal packaging designed for…
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Baker & Baker, a leading European bakery products manufacturer, has introduced a Christmas donut in the UK. The donut, the latest sweet treat launched by the company in 2025, has been introduced to help customers drive sales over the…
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The Ghirardelli Chocolate Company is proud to introduce its newest innovation: GHIRARDELLI Dubai Style Chocolate, a premium, individually wrapped bite-sized take on the popular Dubai chocolate trend.
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Mars is rolling out innovations across its portfolio in 2026. The incoming offerings reimagine classic brands that consumers know and love through new and unexpected flavor profiles and formats, fueled by trending consumer preferences.
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Magnolia, the home and lifestyle brand founded by Chip and Joanna Gaines, has launched a new range of frozen baked goods under its Magnolia Table label. The products are available exclusively at Target in the US.
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Thomas Fudge’s is dialling up the dandy with a new Florentine Mixed Assortment box, a luxurious gift pack perfect for seasonal indulgence.
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Heavenly Desserts is introducing a limited-time autumn launch, Carrot Cake 2.0, available from 23 September across its restaurants. The new creation reimagines the classic carrot cake with a luxurious, modern twist.
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