Mars Launches New Products at Sweets & Snacks Expo

Mars launches a series of new products at Sweets & Snacks Expo, which takes place May 19-21 in Las Vegas.

“We call ourselves consumer obsessed — we know what they want, where they discover their new favorites and how they buy. This gives us an unparalleled understanding of the modern consumer to deliver snacks they’re looking for,” said Tim LeBel, Chief Customer Officer, Mars Snacking North America. “A key part of our approach is meeting the demand for new flavors, formats and textures. With our iconic portfolio and unique innovations, we’re driving the industry forward.”

Mars will showcase a range of its latest innovations at booth #2823, including:

• M&M’S POP’d Caramel: The brand’s first freeze-dried candy features the classic caramel flavor fans love in a light, crispy and airy texture.
• TWIX Bits: Offering fans a bite-sized twist on the brand’s iconic bars, TWIX® Bits are a new poppable treat from the brand, perfect for fans to enjoy on the go, anywhere.
• SKITTLES Gummies Fuego: Featuring the classic gummy texture fans love with a bold “swicy” (sweet + spicy) flavor twist for an unexpectedly fiery treat.
• SKITTLES Sour Wild Berry: This tongue-tingling treat packs a fruity punch with a sour squad of berry punch, strawberry, melon berry, wild cherry and raspberry flavors.
• STARBURST Sour: The chewy consistency fans know from STARBURST®, but with a burst of tangy tartness for a taste bud adventure that is Different Every Time.
• SOURS by EXTRA: This bold new gum delivers an unexpected twist of sweet and sour flavor that transforms the ordinary into something more exciting.
• 5 Gum Evolution: A bold, flavor-changing experience from tangy sour to luscious berry sweetness in every chew to stimulate your senses.

Bold, Flavor-Forward Snacks

As consumers seek both flavor and function in their snacking choices, Cheez-It and RXBAR are meeting the moment. Booth #3157 will feature product samples from Kellanova, recently acquired by Mars, that push boundaries and deliver everything from indulgent treats to high-protein, functional options that taste great, helping retailers and operators stay ahead of ever-evolving consumer preferences.

• RXBAR Protein Energy Bites in Strawberry Peanut Butter & Dark Chocolate Peanut Butter: Features a chewy outer layer and creamy peanut butter filling, offering a satisfying, multi-textural experience and made with just a handful of ingredients.
• RXBAR High Protein Bar in Vanilla Peanut Butter & Strawberry Peanut Butter: With 18g of protein, just six ingredients and a creamy, satisfying texture, it’s a bar made to support strength without compromise.
• Cheez-It Crunch in Zesty Jalapeño Cheddar & Kick’n Nacho Cheese: Combining 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor in every bite, Cheez-It Crunch combines the iconic Cheez-It cheddar taste with either the bold kick of spicy jalapeño flavor or the satisfying and savory kick of nacho flavor.

The Away From Home booth will also feature its iconic brands in a variety of foodservice executions, including Pepperoni Hot Honey Flatbread with Cheez-It Original crackers, Pop-Tarts Cheesecake Parfaits in Cookie “Dough-verload” using Frosted Chocolate Chip Cookie Dough Pop-Tarts or Cookies & Cream Pop-Tarts as well as a Pop-Tarts Cherry Berry Cheesecake Parfait using either Frosted Blueberry or Frosted Cherry Pop-Tarts. Booth attendees will also be able to enjoy Rice Krispies Treats Bites & Drizzles.