Jason’s Sourdough expanded into the dynamic food-to-go category with the launch of a new range of premium toasties and hot rolls. Jason’s Sourdough has developed this new range as a natural progression, combining the renowned texture and flavour of its sourdough with innovative fillings and formats. These toasties and hot rolls deliver a perfect balance of flavour and crunch, providing a premium experience for both on-the-go and at-home customers.
The new line includes Toasties in four flavors: Ham Hock & Mature Cornish Cheddar, Nduja & Mature Cornish Cheddar, Kimchi & Mature Cornish Cheddar, and Three Cheese and Onion. The hot rolls come in three flavors: Thick Cut Bacon with Posh Tomato Ketchup, Roast Chicken with Sage & Onion Stuffing, and Hog Roast with Sage & Onion Stuffing and Chunky Apple Sauce.
In a strategic partnership with Around Noon, a leading manufacturer and distributor in the food-to-go market, Jason’s Sourdough will launch and distribute this range across foodservice, travel and retail sectors. Around Noon shares Jason’s values and vision for delivering premium, high-quality products, and both brands have experienced significant growth in recent years, making this collaboration a natural fit.