Givaudan Opens New Flavors Technical and Commercial Center in Casablanca

Givaudan has inaugurated a new flavors technical and commercial center in Casablanca, Morocco. The CHF1.2m (EUR1m) investment is part of the company’s 2020 high-growth markets strategy and commitment to the Maghreb and West Africa regions.

Louie D’Amico, president of Givaudan’s flavor division, said: Our new center in Casablanca will enable Givaudan to meet the evolving needs of our food and beverage customers for innovative taste and flavor solutions. Through our local presence, customers will benefit from a faster response as well as access to a wider range of Givaudan’s global capabilities in flavors and extracts.”

For the first time in Morocco, the company will offer in one location a full range of flavor application capabilities serving customers in the savory, beverages, sweet goods, dairy and snacks segments. The 600sqm facility integrates application labs with specialized technologies along with commercial spaces for customer taste and smell experiences. It will serve customers in Algeria, Morocco, Tunisia, Senegal, Malta, Ivory Coast and Guinea, with additional support for creation from Givaudan’s Flavor Development Centre in Dubai and our Regional Innovation Centers in the Netherlands and Switzerland.

Speaking at the event, Henning Hartnacke, EAME commercial head, said: “By bringing innovation capabilities, consumer understanding and advanced flavor technology to Morocco, Givaudan is demonstrating our commitment to be closer to our customers and strengthening our presence in Africa and the Middle East.”

The opening ceremony was held at the centre in Casablanca January 9 in the presence of customers, local dignitaries and regional flavors management members.

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