Market Leaders Team Up On Data Network In Russia

Leading global manufacturers Kraft Foods, Nestlé and The Procter & Gamble Company, along with German-based retailer METRO Group, have announced extended use of the Global Data Synchronization Network GSDN)to synchronise item data in Russia.

The supply-chain partners are leveraging the GDSN connections of two world-leading GDSN data-pool providers. Kraft, Nestlé and P&G are members of 1SYNC, the world’s largest data pool; METRO Group uses SA2 Worldsync as its global home data pool, which is also the GS1-approved country data pool for the entire Russian user community.

Kraft, Nestlé and P&G intend to synchronise their product catalogues in multiple countries with METRO Group representation, and expect to realise supply-chain benefits such as reduced paperwork and strengthened service levels thanks to faster setup of new items and more-accurate product data.

Enabling active GDSN connections in Russia is a milestone for the data-synchronisation industry given Russia’s dynamic market conditions. As one of the fastest-growing European markets, Russia offers a significant potential for suppliers and retailers to grow across all sectors. This GDSN connection provides a faster and more cost-effective flow of information and goods in a country where electronic master data exchange is still in the initial stage.

“By synchronizing product data with METRO Group in Russia, we are able to get real-time inventory updates from Metro’s stores in the region,” said Janna Kouchina, Director Sales, Kraft Foods Russia. “This gives us the ability to get our products to the store shelf faster. We hope that more retailers will adopt this process, giving us the ability to experience similar benefits across our supply chain globally.”