Valuable inspiration for individual businesses: iba 2015
From September 12 to 17, more than 1,200 exhibitors spread over an area of 132,000 square metres will showcase their products and services at “the world’s leading trade fair for bakery, confectionery and snacks” – iba, at the Fairground Messe München, Germany.
12 exhibition halls and a multitude of innovations can be seen at iba 2015: bakers, confectioners, caterers, restaurateurs and the decision-makers of the food retailing industry will come together at iba in Munich. At the trade fair they will learn about new products and ideas from all fields of the trade. Topics include: production technology, recycling, logistics, packaging, snacks and snack food production, new raw products, trends in fittings and furnishings for shops, marketing and sales concepts, and many inspirations for day-to-day business.
“Anyone who wants their business to be successful has to visit iba,” says Peter Becker, President of the International Union of Bakers and Confectioners (UIBC), as well as the German Bakers’ Confederation.
“Every three years it is iba that offers a comprehensive market overview in all fields of the trade,” says Dieter Dohr, CEO and president of the trade fair organization GHM Gesellschaft für Handwerksmessen mbH.
The choice of products is deliberately aimed at businesses of all sizes, from medium-sized artisan bakeries to industrial companies with production lines.
Peter Becker is confident that “each trade visitor will receive valuable inspirations for their own success and the development of their business.”
Dieter Dohr adds that “iba is the trade fair for premieres and trend setters and represents an important platform for dialogue, where the whole world comes together.”
Every three years, businesses take advantage of this international stage to demonstrate their highlights and innovations. Alongside the big global market leaders, many newcomers also introduce themselves at iba. Here is where they get the chance to receive feedback from trade visitors from more than 160 different countries.
“The course for the future is set both at and with iba,” Dohr emphasises. “Anyone who wants to know how the trade and its market are developing worldwide, how to meet customer expectations, and how to make their company secure and successful for the future cannot afford to miss iba.”
A comprehensive overview
In addition, iba offers a comprehensive overview and a range of products that no other trade fair in the industry can match. At iba, trade visitors can witness new innovations in action, be it smaller machines for medium-sized businesses or large production lines. “At iba, the visitor can witness the entire process chain and not only see but also smell and taste the result.”
As well as products and services relating to raw materials, production, packaging and logistics, process optimization, energy efficiency, EDP solutions, cash systems, food-on-the-go, snacks, work wear, hygiene and shop fitting, there will also be special exhibitions such as iba forum with daily live demonstrations and presentations by international experts.
International competitions, such as the iba UIBC CUP “Bakers” and “Confectioners”, will take place in glass-walled bakeries, where the best in their respective fields from more than 12 countries compete and show off their skills in front of an audience.
iba also offers some special exhibitions on key areas such as coffee and snacks. For example, at “COFFEE WORLD”, visitors can learn everything worth knowing about these brown beans, from green coffee and roasting to correct preparation. You can taste and compare products, watch machines of different price ranges in action and receive expert advice in our lounge area about the whole business area that is coffee. The special “SnackTrendS” exhibition is likewise dedicated to a market with enormous potential, not only for bakers and confectioners but also for caterers, food courts, system catering, restaurants and the food retailing industry. Covering an area of more than 200 square metres, all that is worth knowing about the snack industry is gathered in one place, from fresh snacks to frozen products, from shop layout to snack technology and snack design concepts. New creations and recipes will be presented. There will be numerous live shows and expert demonstrations from experienced snack specialists, informative workshops and a lounge area with space for personal consultations.
“Snack food is becoming more and more popular,” according to Dohr. As a result, there will be a wide range of products to be seen in all of the exhibition halls at iba. The special exhibition provides not only an initial introduction but also a summary of all the important suppliers in this field present at the trade fair in the iba SnackGuide.
This year’s fair starts with the iba summit
Under the banner “B(re)aking Ideas for your Business”, this international conference will take place on 11 September 2015, one day before the start of the fair. Industry experts and decision-makers in the international baking world will meet for an interdisciplinary discussion. Top consultants will give insights into the baking world of tomorrow, from international artisan baker Eric Kayser (France) to international industry experts Bob O’Brien (USA) and Jonathan Doughty (UK).