Snyder’s-Lance to support the Celiac Disease Foundation


Snyder’s of Hanover, a US manufacturer of the popular gluten-free pretzel, is raising awareness and funds to support the Celiac Disease Foundation (CDF).

For the second year, Snyder’s-Lance Inc. and its Snyder’s of Hanover brand will donate USD 0.05 from the sale of specially marked bags until June 30. During this promotional time period, the brand is also communicating the CDF partnership on special packaging.

Celiac disease is estimated to affect one in 100 people worldwide. Consumer research reveals that nearly one out of three American adults wants to cut down or have a gluten-free diet, according to CDF.

“At Snyder’s-Lance, we recognize that there is a critical need to offer snacking solutions to consumers who are on a gluten-free diet. We also want to help support programs that raise awareness and fund gluten-free education that can help advance research for a cure,” said Rod Troni, Chief Marketing Officer, Snyder’s-Lance, Inc. “Through this program with the Celiac Disease Foundation, the Snyder’s of Hanover brand will take an active role in the mission to improve the lives of anyone living with gluten-related disorders.”

In 2013, Snyder’s of Hanover launched its line of gluten-free pretzels. It offers snacking options, which include hot Buffalo wings and honey mustard pretzel sticks.

In addition to Snyder’s of Hanover, other Snyder’s-Lance brands offer gluten-free options including Lance gluten-free peanut butter and cheddar cheese sandwich crackers, snack factory pretzel crisps, gluten-free minis and more.

The Celiac Disease Foundation (CDF) drives the diagnosis and treatment of Celiac disease. Celiac disease is one of the world’s most common and least diagnosed genetic autoimmune diseases. This non-profit, public benefit corporation was established in 1990.

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