CarobWay Launches Food-Forward Prebiotic Fiber Innovation at IFT 

Food tech company CarobWay unveils its carob-derived prebiotic fiber, CarobBiome, at IFT First. The start-up’s entry into this trending ingredient space meets the needs of consumers seeking effective gut and metabolic health benefits. CarobBiome will be introduced at IFT FIRST 2025 in Chicago, July 14-16.

CarobBiome prebiotic fiber is based on the ancient Biblical carob fruit. This potent, naturally derived prebiotic ingredient  with naturally occurring polyphenols, actively nourishes the gut microbiota. It delivers benefits to the gut without the bloating, gas, or discomfort often associated with fibers. Its positive prebiotic effects are currently undergoing preclinical assessment.

“Not all prebiotics are equal,” explains Udi Alroy, CEO and co-founder of CarobWay. “While many fibers on the market can cause some level of stomach discomfort, CarobBiome is specifically designed to ease bloating and maintain a happy tummy. Moreover, it is completely natural, vegan, and allows for a clean, simple ingredients label. It also is highly nutritious.”

CarobBiome’s unique composition includes 85%  fibers made up of a distinct mix of soluble and insoluble fractions. Insoluble fibers are known for their role in regulating bowel functions, and support CarobBiome’s low-bloating potential. The soluble fibers contribute to the ingredient’s beneficial prebiotic and microbiome-balancing effect, and house powerful antioxidants. An added benefit is that prebiotics have been shown to play a role in regulating appetite and blood-sugar levels.

CarobWay’s prebiotic carob fiber enters the market as demand surges for natural solutions that promote microbiome health, weight management, and metabolic wellness. Consumers are increasingly turning to nutritional solutions to support the currently skyrocketing use of GLP-1 therapies.

According to an Innova Market Insights report, fiber ranks as the second leading functional ingredient of choice for consumers, following closely behind protein. Consumers in the US are showing greater interest in fiber, and its perceived importance is shown to rise with age. And younger generations show greater interest in prebiotics specifically. Fiber claims are common, while focused prebiotic claims are on the rise.

“With increased  focus on GLP-1, and digestive health topping consumer priorities, our prebiotic carob fiber offers a potent, natural solution for both trends,” claims Alroy. “As GLP-1 users and those dieting in general are eating less, they need to be sure they are getting more from every bite they consume. This includes more nutrient-dense foods imbued with protein and fiber. CarobBiome is rich in fiber, making it an ideal support for GLP-1 diets, and it delivers valuable micronutrients.”

Soluble fiber helps slow digestion, contributing to the feeling of satiety thus aiding weight management. It also contributes to gut comfort due to its water-holding capacity and boosts beneficial bacteria. These beneficial bacteria produce short-chain fatty acids (SCFAs), which not only nourish the gut and support metabolic health but also can stimulate the release of GLP-1, a hormone that regulates appetite and blood sugar levels.

This microbiome-supporting ingredient creates opportunities for “better-for-you” food and beverage brands and enables them to reformulate products to meet changing consumer preferences. CarobBiome is neutral in flavor, leaving no bitter notes, and is heat stable. It can be integrated into a variety of applications ranging from baked goods, confectionery, and nutrition bars to snacks, meal replacements, and shakes. All can serve GLP-1-compatible diets for weight management-conscious consumers. CarobBiome is 100% vegan, allergen-free, and non-GMO.

Experience the future of prebiotic fibers at the IFT first in Chicago, booth #S3470AR, at the start-up pavilion where CarobWay will showcase CarobBiome, its benefits, and multiple applications.