MECATHERM Announces New Visual Identity
MECATHERM, the leading supplier of automated production lines for the industrial bakery sector, has recently revealed its new visual identity, as it and pledges that 2018 will be about innovation.
MECATHERM launched the new visual identity at the Europain 2018 trade fair, held in Villepinte (France), February, 3-6.
New products are scheduled for launch throughout the year to add value for both MECATHERM’s longstanding and future customers. These major developments will enable the company to continue strengthening its share of mature markets, both in the west and in emerging countries, according to a press release.
As a French company built on nationwide expertise, MECATHERM wanted to anchor its roots in its logo, which now bears the colors of the French flag. Red and blue represent its unique capability in designing baking, cooling and freezing equipment. The M of MECATHERM, highlighted in a freer, more impactful manner above the logo, is a strong symbol that conveys the company’s positioning in the industrial bakery sector.
“This new visual identity is the result of three years’ work to transform our customer offering and profoundly develop the business. Thanks to our passionate and committed teams, the trust placed in us by our customers and the loyalty of our shareholders, we are confident in the company’s ability to pursue its development and create value over the long term for all concerned,” explained Olivier Sergent, CEO of MECATHERM.
2018: The Year of Innovation
A number of new products will be launched in 2018 and exhibited at the IBA fair in Munich, Germany, next September. These products will be based partly on MECATHERM’s historic market – crusty bread – with the introduction of new solutions for companies in western countries. The aim is to increase competitiveness while raising product quality, says the company. Alongside this, MECATHERM will expand its range of baking systems to offer a wide variety of products in addition to standard bread, for example sandwich bread, pastries, cakes and soft products.
MECATHERM will also focus on deploying its expertise for new customers in emerging countries where bread consumption is rising fast.
The company has also developed THE BAGUETTE FACTORY, a turnkey solution featuring a fully automated production line, complete with accessories and a range of services, including seeking solutions for funding in partnership with BPI France, and consultancy for the building design in partnership with BERTHAULT.
In 2017, MECATHERM opened offices in Mexico and in Kuala Lumpur, Malaysia, and installed 24 new production lines around the world. For instance, MECATHERM equipped a brand new factory in Mozambique with four production lines, and installed a toast bread line in Surinam, South America.