Bimbo Bakeries US Launches Organic Bread Range

Bimbo Bakeries USA (BBU) launches new organic bread line: Arnold, Brownberry and Oroweat Bread.

According to the Organic Trade Association’s 2017 Organic Industry Survey, organic bread ranks as the sixth largest organic category, and with consumer demand for more organic options at an all-time high.

The new breads are made with simple ingredients, each new variety is USDA certified organic and Non-GMO project verified with no artificial preservatives, colors or flavors, no high fructose corn syrup and 0g of trans fat. Arnold, Brownberry and Oroweat Organics Bread’s homegrown flavor and clean ingredients make every variety a nutritious decision for consumers, BBU says. The line’s three wholesome varieties are available throughout the US in 27-oz packages and each offer a distinct taste and texture, including:

• Organic 22 Grains & Seeds Bread: Each crunchy loaf contains a unique blend of grains and seeds such as flaxseed, chia and ancient grains for a rich texture;
• Organic 100% Whole Grain Bread: Made with a combination of whole grains that provide key nutrients, it is a good source of fiber and hearty flavor;
• Organic Rustic White Bread: This simple recipe features a touch of sea salt to deliver thick, fluffy slices and flavor.

“We heard consumers’ demand for more organic options in the bread aisle and we are thrilled to be able to offer these quality products to our fans who value premium ingredients and the nutritional content of their bread,” said Marlene Sidhu, marketing director of Arnold, Brownberry and Oroweat Bread. “We wanted to create a bread with simple, easy-to-pronounce ingredients without sacrificing great taste.”

The brand is also introducing additional varieties in select regions across the country based on consumer preferences, including Oroweat Organic Quinoa & Wheat; Oroweat Organic Smooth Wheat; Oroweat Organic Thin Sliced 22 Grains & Seeds; Oroweat Organic Thin Sliced 100% Whole Grain; Oroweat Organic Thin Sliced Nutty Wheat Berry.