Beneo Launches Smart Choices for Sugar Reduced Products

“The Power of Less” is the overriding theme for Beneo at HiE this year, and the company will be demonstrating the potential that ingredient reduction and replacement presents to food and drink manufacturers alike.

Beneo will showcase for HiE visitors how the company’s naturally derived ingredients can be used to make the most of the growing demand for sugar reduced, low glycaemic and gluten-free product formulations.  As well as showcasing the range of technical, nutritional and health benefits that are possible when Beneo’s prebiotic fibres, rice derivatives and functional carbohydrates are used in food and drink applications, visitors to the stand will also be able to sample a wide range of new product concepts. 

Thomas Schmidt, Marketing Director at Beneo comments: “With an average of 60 per cent of European consumers now trying to limit or avoid sugar in their daily diet and the retail value for gluten-free food in Europe increasing from EUR814mn in 2010 to EUR1,120mn in 2014, there has never been a better time for food and drink producers to look at recipe reformulations.   

“We believe that even more needs to be done by the food industry to find the right balance between consumers’ health concerns and their increasing desire for tasty, convenient and affordable food solutions. A great number of food producers have already initiated programmes to replace sugar or potential allergens in their product offerings. These market players are about to gain a substantial strategic advantage, unless others follow and cater for consumers’ changing needs. With our long-standing expertise, Beneo is well placed to help manufacturers who are interested in re-balancing their portfolio with functional ingredients from natural sources.”