UB Launches a Wide Range of New Products
The international biscuit manufacturer United Biscuits (UB), has announced these days launches of new ranges as “go ahead! Cookie Bites” and “go ahead! Pud Bakes”, the new McVitie’s Digestives Nibbles and the relaunch its popular Trio chocolate biscuit bar.
“go ahead! Portfolio”, including “go ahead! Cookie Bites” and “go ahead! Pud Bakes” is available in-store across grocery from
February 29, the launch marks UB’s largest NPD investment for the range in over three years.
Launching in two flavours – White Chocolate & Raspberry and Chocolate & Orange – go ahead! Cookie Bites (RISP GBP 1.99) will be available in packs of six at 99kcal per bag. The bitesize cookies appeal to the consumer trend of snack grazing offering a treat to enjoy throughout the day. For those seeking a more indulgent, but relatively guilt-free afternoon treat, go ahead! Pud Bakes (RISP GB P1.99) will launch initially in a Cherry Bakewell flavor – with further range extensions to come – and will be available in packs of five at 141kcal per bar.
The launches form part of a new strategy for UB’s entire “go ahead! Portfolio”, which focuses on driving brand reappraisal and encouraging uptake with a younger demographic. The new strategy centres on the insight that weight-conscious shoppers are still looking for satisfying snacks that they can enjoy without compromising on taste and flavor. By targeting new usage occasions, and meeting growing consumer demand for more positive snacking choices, UB aims to continue to drive growth into the healthier biscuits category.
New McVitie’s Digestives Nibbles
United Biscuits also announced its biggest NPD for 2016 with the launch of new McVitie’s Digestives Nibbles. The first innovation of its kind for the UK biscuit category, the product is a major innovation for UB, offering the well-loved taste of the number one McVitie’s Digestive biscuit range in a chocolatey bitesize format.
Available in a re-sealable pouch in four variants – Milk Chocolate, Dark Chocolate, Double Chocolate and Caramel – McVitie’s Digestives Nibbles are a modern way to enjoy the great taste and texture of McVitie’s Digestives, with an added chocolatey treat. Perfect for sharing at home in the evening with friends and family, the range will be available in a 120g pouch ( GBP 1.89 RISP), with a PMP variant due to launch later this year.
Rolling out from the end of February across grocery, convenience and forecourts, as well as foodservice, the new range will be supported by more than GBP 4 million in media investment, including TV advertising, digital and social media. Significant investment has also been made across shopper channels through impactful POS displays and eye-catching shippers in grocery, as well as clip strips and gondola end toppers in convenience.
The launch of McVitie’s Digestives Nibbles follows an successful period for UB following the relaunch of its McVitie’s masterbrand in 2014 and represents the latest step by UB to unlock new consumption occasions for the biscuit category as part of the business’ new category strategy which aims to help retailers double category growth by 2020. The launch is expected to achieve over GBP17m RSV in the first 12 months.
Trio chocolate biscuit bar, relaunched
United Biscuits relaunch of its popular Trio chocolate biscuit bar (CBB). The return of the well-loved iconic brand, famed for its catchy advertising jingle, follows overwhelming consumer demand to see the ‘Best British Biscuit of the 90s’ back on UK shelves.
The milk chocolate biscuit bar with its irresistible toffee flavored cream and crunchy biscuit will be available in all major grocery supermarkets from 1st March 2016. Fans of the original Trio – as well as those that didn’t try it first time around – will be able to enjoy the chocolate biscuit bar’s distinctive look, feel and taste for a limited time only.
Rebranded under the McVitie’s Masterbrand, McVitie’s Trio will rejoin the ranks of other household favourites in the CBB segment within UB’s portfolio including McVitie’s Club, McVitie’s Penguin and McVitie’s Gold.
Available in multipacks of six, McVitie’s Trio will be supported by a digital and PR campaign, alongside strong in-store shopper activity to raise consumer awareness and drive purchase. The relaunch marks a commitment by UB to help drive excitement back into the CBB segment. Positioned as a limited edition SKU, McVitie’s Trio aims to reignite excitement within the segment, with UB anticipating a GBP3.2m RSV for the product.