Martin’s Cinnamon-Raisin Swirl Potato Bread Gets Makeover

American producer Martin’s Famous Pastry Shoppe has unveiled a fresh new look for their breakfast bread: Cinnamon-Raisin Swirl Potato Bread, featuring a new design with a bolder, richer purple hue and a swirl pattern.

Introduced in 2013, Martin’s Cinnamon-Raisin Swirl Potato Bread features cinnamon and juicy raisins swirled into a potato bread. It is the first item in their current product line to feature a sweeter flavor profile that has a breakfast focus.

According to the producer, Martin’s Cinnamon-Raisin Swirl Potato Bread is the perfect union of Martin’s sweet “pastry shoppe” roots and their number-one-selling potato roll products. Lloyd and Lois Martin, the founders of Martin’s Famous Pastry Shoppe, used to bake a variety of baked goods and pastry items along with their potato rolls and bread, which they would sell to local farmers’ markets, from the time they founded the company until the early 1980s.

Joe Martin, VP of production operations, certified baker and grandson to the company’s founders, says: “We are very excited about the new design and getting this product into the hands of more customers who will love it; not only for breakfast but for snacking too.”