Lidl Launches a Croissant Roll Hybrid Called the Croll

The discounter Lidl has launched a new specialty for the bakery aisle called “the croll”. The innovation was launched in UK stores, at a cost of 49p.

“In-between a croissant and a roll, our croll is light, crispy and truly versatile. Enjoy it on its own, as a fresh alternative to a traditional burger bun or it can be topped with fruit and cream as a dessert,” the company is describing the product on their website.

Lidl suggests some uses for the croll – with a nod towards the roll part, they suggest serving them up at your BBQ for burgers.

This is not the first hybrid baked product to hit the market. One of the most popular hybrids is the cronut, a croissant-donut pastry invented by New York City pastry chef Dominique Ansel of Dominique Ansel Bakery.