Drake’s Launches Mini Pound Cakes

Drake’s introduces Mini Pound Cakes, which are described as “moist, golden pound cake squares with just the right amount of sweetness”.

“We’re excited about the return of a classic variety to Drake’s line-up. Drake’s Mini Pound Cakes are great for individual snacking or as the foundation of an easy-to-make dessert, coupled with fresh fruit or the topping of your choice,” said Chip Stenberg, Drake’s associate brand manager.

Drake’s Mini Pound Cakes will be available in supermarkets, supercenters, value retailers and convenience stores throughout the Eastern U.S. A product locator search function will be available to consumers at drakescake.com.

While there, they can also see dessert suggestions that include Drake’s Mini Pound Cakes. The introduction of Drake’s Mini Pound Cakes will be supported by a comprehensive social & digital media blitz across all key Drake’s markets.

As with all of Drake’s products, Mini Pound Cakes are certified kosher by the Orthodox Union. Consumers can look for the circled-U symbol (hechsher) on the cartons.