Central Foods Launches Vegan Sausage Roll for Foodservice

Frozen food distributor Central Foods has unveiled an unbaked, foodservice vegan sausage roll as part of its commitment to supplying the industry with plant-based products.

The launch of the KaterVeg! vegan-friendly unbaked six-inch sausage roll comes as surveys continue to show the increase in demand for meat-free items.

Recently the British Takeaway Campaign revealed that orders of vegan takeaways grew by 388% between 2016 and 2018, while figures show that around 600,000 people in the UK are now vegan, 14% of the population considers themselves flexitarian and 22% of meat-eaters regularly enjoy meat substitutes, according to the company.

Perfect for food-to-go offers, takeaways, cafés, student catering outlets, sports and leisure venues, and a host of other serving opportunities, the KaterVeg! vegan sausage roll is a ready-glazed unbaked sausage roll with a textured soy filling wrapped in puff pastry. With a recipe specially developed to be below the government’s 2017 salt reduction targets and weighing approximately 100g each, the sausage roll is the perfect size for a filling and tasty hand-held snack that is suitable for both vegetarians and vegans.

MD of Central Foods, Gordon Lauder, said: “The demand for vegan products has grown exponentially and shows no sign of slowing. In response, we have risen to the challenge and created an ever-growing range of superb, tasty products specifically [designed] for foodservice. The KaterVeg! unbaked vegan sausage roll is great-tasting, versatile and simple to serve, whether as a food-to-go item or as part of a sit-down meal, allowing all types of operators to offer this British food favorite to as many customers as possible.”