TWIX Cookie Dough Debuts in the US
Mars announced a brand-new flavor for its TWIX brand: Cookie Dough. The new flavor pairs the classic TWIX cookie bars with a creamy cookie dough-flavored layer, sprinkled with delicious chocolate cookie bits, all coated with milk chocolate.
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“Mars is thrilled to announce TWIX Cookie Dough as our newest flavor innovation,” said Michelle Deignan, Mars Wrigley Senior Brand Director. “TWIX Cookie Dough is the perfect mashup of two fan favorites – our classic TWIX bar and the nostalgic flavors of cookie dough – all wrapped into one.”
TWIX Cookie Dough will be available nationwide beginning December 2022 in Single Size (1.36 oz per bar), Share Size (2.72 oz per bar) and a Minis Stand Up Pouch (9.7 oz per pouch).