Lady M Confections Launches Exclusive Lunar New Year Gift Set
Lady M Confections announced a collaboration with Sanrio, global lifestyle brand best known for pop icon Hello Kitty, to release the Lady M x My Melody Lunar New Year Gift Set. The gift box is adorned with illustrations of My Melody throughout and includes six lucky drawers which open to reveal luxurious Lady M Bon Bons.
2023 officially marks the Year of the Rabbit, making Lady M’s collaboration with the popular Sanrio character even more meaningful as My Melody is a cake-eating, adorable white rabbit.
“We are overjoyed to collaborate with such an iconic brand – especially to celebrate the Lunar New Year,” said Lady M CEO Ken Romaniszyn. “When it comes to the Year of the Rabbit, it was a harmonious choice for Lady M and My Melody to create something so beautiful and meaningful. This season we are wishing everyone happiness, prosperity and hope in the year to come!”
Lady M’s limited-edition keepsake box celebrates the Year of the Rabbit and features an interactive 3D pop-up diorama of My Melody and pull-out drawers containing the candy and the red envelopes for gifting. The gourmet candy flavors include:
- Golden Tangerine Pearls – Tangerine jelly bites dipped in a mandarin orange glaze to bring golden riches.
- Prosperous Plum Blossoms – Plum jelly bites dipped in a vibrant glaze coating to bring prosperity and fortune.
- Red Raspberry Jellies – Raspberry jam fruit jellies coated in delicate sugar. Soft, chewy, and auspiciously red.
- Lucky Lychee Pearls – Lychee jelly bites dipped in a pink lychee-infused chocolate coating to bring luck.
- Sweet Cookie Puffs – Puffed cereal and cocoa drops dipped in glossy dark chocolate. A sweet New Year treat!
- Harmonious Matcha Crunch – Crunchy and sweet unifying cereal balls dipped in a matcha-infused chocolate coating.