ADM Launches Knwble Grwn, a Plant-based, Sustainable Ingredients Brand

Food ingredient company ADM has launched a new brand, Knwble Grwn, which offers consumers plant-based food ingredients that are sustainably sourced and produced using regenerative agricultural practices. 

The brand focuses on engaging with small or underrepresented farmers, such as Indigenous Americans, veterans, and other minorities, to grow crops using regenerative ag practices. These farmers receive financial incentives for being early adopters of these practices, and the brand provides an alternative crop to grow in their rotation to further enhance biodiversity and soil health. Regenerative practices include minimizing soil disturbance, improving soil structure and quality, continuously covering bare soil, maximizing biodiversity and responsibly managing inputs, including nutrients and pesticides.

Knwble Grwn products include flaxseed, hemp seed, flax oil, hemp oil, and quinoa, and can be found on Amazon.com and Walmart.com. ADM aims to reduce the environmental impact of its supply chain by reducing scope three emissions, and Knwble Grwn is one component of that effort. 

Jaime Goehner, ADM commercial manager, explains, “Our focus with Knwble Grwn is to provide consumers products that are people centered, planet conscious and purpose driven. Knwble Grwn is taking a customized, people-centered, planet-conscious approach to help meet those demands.”