Entenmann’s and Baked by Melissa Launch Birthday Cupcake Trio

Entenmann’s is celebrating its 125th Birthday by joining forces with the expert in birthdays Baked by Melissa. Together, the two brands have created three Entenmann’s-inspired, limited-edition bite-size cupcakes guaranteed to make for one sweet summer birthday celebration.

The limited-edition cupcakes are available for purchase in 25-packs (sold in-store and online) and 6-packs (sold in-store only) at www.BakedbyMelissa.com, while supplies last. The sweet assortment of Entenmann’s-inspired flavors includes:

• Devil’s Food Crumb, inspired by Entenmann’s Devil’s Food Crumb Donut, made with chocolate cake, fudge stuffing, and rich chocolate icing, sprinkled with Entenmann’s Chocolate Glazed Crumbs.
• Chocolate Chip Cookie, inspired by Entenmann’s Original Recipe Chocolate Chip Cookies, made with yellow cake with micro chocolate chips, gooey cookie dough stuffing, and chocolate icing, topped with an Entenmann’s Chocolate Chip Cookie piece.
• Party Cake, inspired by Entenmann’s Party Cake, made with vanilla cake with rainbow sprinkles, creamy vanilla icing, and topped with Entenmann’s Rainbow Sprinkle Blend.

“As a kid, many of my after-school snacks were from Entenmann’s—I used to eat the topping from the Devil’s Food Crumb Donuts before diving into the donut,” said Baked by Melissa Co-Founder and CEO Melissa Ben-Ishay. “Entenmann’s treats have such a unique flavor that takes me back to those afternoons, and now, I couldn’t be more excited to partner with Entenmann’s to celebrate their 125th birthday.”