Undercover Snacks Launches Ingredient Processing Facility to Expand Quinoa Innovation

Undercover Snacks, a U.S.-based snack brand specializing in chocolate-covered quinoa crisps, has launched Undercover Ingredients, a new ingredient processing facility aimed at expanding its production and supply chain capabilities.

The facility, located at the company’s headquarters in East Hanover, New Jersey, will focus on producing crisped quinoa at scale, using a proprietary process that avoids extrusion, oil, or additives. The move is expected to enhance Undercover Snacks’ ability to innovate in functional food categories while securing a stable, high-quality supply of quinoa.

“With Undercover Ingredients, we’re vertically integrating to support our rapid growth and unlock new innovation opportunities,” said Diana Levy, CEO and co-owner of Undercover Snacks. “Quinoa is a complete plant-based protein rich in fiber, essential amino acids, and antioxidants. This facility ensures a scalable supply while allowing us to develop new applications for quinoa and other functional ingredients.”

The expansion comes as Undercover Snacks, now available in over 25,000 retail locations, strengthens its presence in the U.S. snack market. The company is also a major supplier of in-flight snacks for United Airlines.

Chairman and co-owner Michael Levy said the investment marks a strategic shift, positioning Undercover to expand into high-growth categories such as savory snacks, breakfast foods, and nutrition bars.

Undercover Ingredients will focus on ingredient processing, while Undercover Snacks continues its retail and foodservice operations. The company remains majority-owned by Michael and Diana Levy.