Burton’s brings Cadbury brands to the biscuit market

Burton’s Foods continues to revolutionise the chocolate biscuit market with a £2.5 million investment that sees two of the most iconic Cadbury brands made into biscuits: Cadbury Dairy Milk and Cadbury Bournville.

The two new products follow Burton’s hugely successful launch of three other Cadbury brands as biscuits: Cadbury Caramel, Cadbury Crunchie and Cadbury Turkish. Sales of this range achieved £15.2m* value sales in 44 weeks since launch.

Cadbury Dairy Milk, the UK’s number one chocolate brand so this new biscuit offering presents an exciting innovation for the biscuit category. Similarly, Cadbury Bournville is a leading player within dark chocolate and represents a significant opportunity to attract dark chocolate lovers to the range.