Cargill Launches Veliche Gourmet in the Netherlands

Cargill has launched its artisan chocolate brand Veliche Gourmet in the Netherlands at the country’s hospitality fair – Horecava, in Amsterdam.

Inge Demeyere, managing director for Cargill’s chocolates and compound activities in Europe explains: “We are proud to launch Veliche Gourmet, our high quality Belgian chocolate range with outstanding sensorial profile that brings a full, smooth and superior taste to professional artisans in the Netherlands. The whole range is 100% sourced from Rainforest Alliance Certified farms, meaning our chocolate is a treat well treated – right from its origin.”

The Veliche Gourmet range is suitable for every application and is workable, thanks to its optimal melting curve, proper for the professional artisan, the representative of the company says. “The launch of Veliche Gourmet is supported by our new e-commerce platform – which makes us the only vertically integrated chocolate producer in Europe to provide an e-commerce platform where end-users can purchase directly from the supplier”, continues Demeyere.

Benefits of the e-commerce platform also include: no minimum order requirement, next day delivery, an ‘always-in-stock promise’ and free delivery.

For those preferring to purchase via the more traditional route, Veliche Gourmet has partnered with Bidfood – the main premium supplier to professional kitchens in the Dutch market – which serves 25,000 customers across the Netherlands.

Veliche Gourmet is currently available in Belgium, the UK, Ireland and selected countries in the Asia-Pacific region and its launch in the Netherlands is the first step in expanding its availability across Europe.