CarobWay Signs Exclusive Distribution Agreement with GRA Nutra for US Market
Bioactive ingredients innovator CarobWay GmbH has signed an exclusive distribution agreement with Delaware-based GRA Nutra Corp. to expand its range of carob-based solutions across North America. The partnership will support the US launch of CarobWay’s first branded ingredient, CarobBiome, set to go commercial in 2026.
CarobBiome is a novel, natural prebiotic fibre derived from carob fruit that promotes digestive comfort, enhances satiety and contributes to overall metabolic function. It can be incorporated into dietary supplements, functional foods and beverages. Extracted using only water and heat, CarobBiome is a clean-label, minimally processed, upcycled ingredient designed for scalable production as CarobWay prepares to enter the US market next year.
“By integrating CarobWay’s responsibly produced, high-quality, carob-based ingredients into GRA Nutra’s North American portfolio, we enhance the value we can deliver to our customers across the functional food, beverage, and supplement industries,” said Lynda Doyle, CEO of GRA Nutra Corp. “I have known CarobWay’s co-founders, Udi Alroy and Guido Schaer for many years, and they have a long history of bringing top-tier natural products into the market. I’m excited to work directly with them. I have immense respect for their expertise and their commitment to making a lasting impact on our industry. The rapid growth CarobWay has already achieved is remarkable. This collaboration underscores our shared vision for a more sustainable future and reflects our dedication to advancing industry standards through integrity, innovation, and lasting partnerships.”
CarobBiome comprises 85% total fibre, offering a balance of insoluble and soluble fractions that support gut regularity, microbial activity, and satiety. Prebiotics such as CarobBiome are gaining attention for their role in gut barrier function, blood glucose management and overall metabolic health.
“CarobBiome addresses two everyday consumer concerns, digestive comfort and metabolic support,” said Udi Alroy, co-founder and CEO of CarobWay. “CarobBiome was designed to be gut-friendly, label-friendly, and highly functional.”
Neutral in flavour and heat-stable, CarobBiome can be used in baked goods, snacks, shakes and meal replacements. It is vegan, allergen-free and non-GMO. The ingredient also aligns with sustainability goals: carob trees thrive in arid conditions with minimal water, contributing to carbon sequestration and soil health.
“We are at the intersection of three fast-rising megatrends shaping the flourishing food-as-medicine movement,” added Alroy. “CarobBiome is powerful, yet very gentle on digestion making it suitable for people of all ages. It has relevance across multiple health categories, including metabolic and blood sugar balance, gut health, sports nutrition, and weight management. This partnership with GRA Nutra will be instrumental in effectively introducing our carob-powered portfolio into the US functional food and dietary supplement space. Their strong product development and commercialization expertise will further accelerate our growth.”