The UK-based Finsbury Food Group has announced a three-year extension to its existing long-term partnership with chocolatier Thorntons. Finsbury’s and Thorntons’ collaboration and expertise has driven the celebration cake market for the last 20 years, forming a long-standing brand partnership in the industry.
Finsbury has developed a range of premium, delectable products through a licensing arrangement with the Thorntons business, which includes celebration cakes coming in classic flavors such as sticky toffee and triple layer chocolate, cupcake platters, FTG Bars and the popular Bites with flavors ranging from chocolate fudge brownie to caramel shortcake made with Thorntons’ traditional recipe toffee sauce.
The businesses will continue to work together until 2023, with future developments including the launch of treat bars, and further updates to the bites ranges, including seasonal, and cupcake platters.
Jack Cook-Broussine, brand manager at Finsbury Food Group, said: “Our relationship with Thorntons is one of the longest in the industry, a true testament to the partnership we have built and the team’s ability to monitor changing consumer trends and develop products that capture the imagination of the consumer. With 20 successful years under our belt, it’s brilliant to be able to extend our partnership by another three years, particularly after what has been a challenging year for the cake industry overall. We are looking forward to seeing what 2021 brings for the brand.”
Fiona Morgan, head of foodservice Ferrero UK & Ireland, at Ferrero UK Ltd, added: “It is through our strong partnership with Finsbury that we continue to drive the celebration cake market. There’s no denying it has been a challenging year for all, but we hope to bring some joy to consumers with our cakes this Christmas. Thorntons is also a strong player in the cake bites market, and we are excited to refresh our delicious bites ranges in the near future.”