Governor of Virginia Ralph Northam has announced that Flowers Foods, one of the largest American producers of packaged baked foods, will invest USD25m to expand and transform its Lynchburg bakery into an organic facility, creating 15 new jobs. The bakery, which the company has operated for more than 40 years, will serve the Mid-Atlantic market. Virginia successfully competed with other states for the project.
Governor Northam said that Flowers Foods’ bakery is an institution in Lynchburg and focusing on the growing market for organic food would help secure its future in Virginia.
“Virginia’s strategic access to markets and the City of Lynchburg’s dedicated workforce helped secure this win, and we congratulate Flowers on its next phase of growth. As the company continues its upward trajectory in the organic baked foods market, we look forward to building on the long-term corporate partnership between the Commonwealth and Flowers Foods,” said Secretary of Commerce and Trade Brian Ball.
Brad Alexander, chief operating officer of Flowers Foods, explained that this expansion represents a tremendous opportunity for us to meet the increasing demand for Dave’s Killer Bread organic, Non-GMO Project Verified breads.
“We chose to convert our Lynchburg bakery for a number of reasons, including its geographic location, access to key interstate highways, and the partnership we have with local and state agencies. However, one of the more compelling reasons was the outstanding team of individuals we have at our bakery. We look forward to the successful completion of this project by late summer.”
The Virginia Economic Development Partnership worked with the City of Lynchburg and Lynchburg Regional Business Alliance to secure the project for Virginia. Governor Northam approved a USD250,000 performance-based grant from the Virginia Investment Partnership program, an incentive available to existing companies, to assist Lynchburg with the project. The company is also eligible to receive state benefits from the Virginia Enterprise Zone Program, administered by the Virginia Department of Housing and Community Development.
Founded in 1919, Flowers Foods is a publicly-traded company with sales of USD4bn in 2018. Headquartered in Thomasville, Georgia, the company operates 46 bakeries in 18 states, with more than 9,700 employees. Among the company’s top brands are Nature’s Own, Wonder, Dave’s Killer Bread, and Tastykake.