GoodMills Innovation Brings Entire Value Chain Under One Roof

From 1st October, the sales and application activities of Müller’s Mühle Business Solution will be run by GoodMills Innovation in Hamburg. The sales, marketing and application technology activities for the legume flours of Müller’s Mühle Business Solution will become part of the GoodMills Innovation portfolio. 

The range of legume flours complements the extensive, predominantly cereal-based offerings of GoodMills Innovation. The legume flours thus increase the growth and development potential of the plant-based alternatives, snacks and bakery markets. 

The aim of the merger is to further develop the plant-based proteins business and establish the product range in the European market as functional ingredients for plant-based alternatives, snacks and baked goods. 

Dr. Gregor Peter, Chairman & Managing Director GoodMills Innovation GmbH, said: “We will further expand the segment for innovative legume flours in close cooperation with Müller’s Mühle. Both product lines also complement each other perfectly. Together with our application technology know-how, on-site refining techniques and understanding of the market, there is a lot of new potential going forward.”

The legume flours produced by Müller’s Mühle complement the range: SMART PULSES, SMART PULSES PRO and PURAFARIN PULSES are made from the raw materials fava bean, red lentil, yellow pea and chickpea, and are free of gluten and soy. They are an optimal extension of GoodMills Innovation’s VITATEX and WHEATMEAT texture range based on wheat, pea and soy.