Great Harvest Bread Launches App and Tests Delivery Services

Great Harvest Bread Co has officially launched its mobile app and introduced online ordering in select locations. Additionally, a few locations will be testing home bread delivery services. Great Harvest Bread Co is the only American brand of independently owned and operated whole grain bread bakeries and a leader in the bakery-cafe space.

The mobile app will reward the frequent lunch and breakfast eaters, specialty bread enthusiasts, the sweet-treat lovers and everyone else in between. The mobile app will also allow guests to view their updated reward points with each purchase and can even refer a friend to earn additional points. It will also include a birthday reward offering via the app. Additionally, select locations will offer online ordering and easy-to-order catering through the app.

“From our initial testing prior to launch, we already saw a high redemption rate and the average ticket price increase. We’re encouraged and believe our franchisees who know their customers best will continue to embrace the mobile app for the multiple and mutual benefits. The app allows franchisees to more accurately market and communicate to their repeat customers and gives the fan base what they deserve: easier access to what they love and rewards them for their loyalty,” said company’s CEO Mike Ferretti.

Moving away from the traditional bread card and “baker’s dozen” special, where the 13th loaf is free, 30 Great Harvest bakery-cafes become rewarding and communicating with loyal, repeat customers via email and mobile notifications. The brand expects at least 70 more locations to adopt the mobile rewards program within the next few months.

Great Harvest Bread Co. is transforming from a bread-centric establishment to a breakfast, lunch and dinner bakery-cafe, offering cold and off-the-grill sandwiches, breakfast specialties, grain bowls, salads, coffee and more.