IBIE and IBA Jointly Support Global Industry Growth 

The American International Baking Industry Exposition (IBIE) announced an exclusive global marketing partnership with iba, the leading trade fair for bakery, confectionery and snacks organized in Germany.

With IBIE and iba occurring on different triennial cycles, the two events are considered to be complementary trade events.

IBIE, held in Nevada, USA and produced by the American Bakers Association, Bakery Equipment Manufacturers and Allieds, and Retail Bakers of America, and iba, organized in Munich, Germany by GHM on behalf of the German Bakers’ Confederation are recognized as the two largest and most comprehensive Baking Expo’s and Education Programs in the world.

Together they will collaborate to support the growth and advancement of the global baking industry.

This partnership will enable iba and IBIE to extend their respective leadership positions to promote industry advancement and support growth opportunities for the worldwide baking and grain-based food industry. Each entity will combine resources to increase brand awareness, enhance market penetration across emerging markets of mutual interest, and work to enhance educational experiences and offerings at both events.

“Partnering with iba is an important step in the growth of IBIE. We’ve been supportive allies for many years and have similar missions and coverage as well as broader goals to help advance the global grain-based food industry. This partnership will increase the visibility of our respective shows worldwide, giving exhibitors access to an increased number of international attendees and therefore more opportunities to expand into new markets,” commented IBIE chairman Joe Turano, president, Turano Baking Company.

“This collaboration will allow both IBIE and iba to extend our global reach as we leverage participation in foreign events to increase brand exposure through onsite booth presence, sponsorships, press events and speaking opportunities. By combining resources, both organizations will achieve the same brand objectives in a more cost effective and efficient way,” said Dieter Dohr, CEO and president of GHM, iba. Both IBIE and iba will be in attendance at upcoming international shows in support of this new initiative. Visit IBIE and iba for upcoming show dates and more information about these industry leading organizations.