Lotus Bakeries announced it has reached an agreement to acquire 100% of the shares of Peter’s Yard, a British artisanal sourdough company that produces sourdough crackers and sourdough crisps made from only natural ingredients.
Peter’s Yard was founded in 2008 and all its products are manufactured in a bakery in the UK, still following an original Swedish recipe and using a 45-year-old sourdough starter. The business offers a broad range of healthy crackers, crispbreads and flatbreads that can be enjoyed as toast, an alternative to bread or simply as a healthy snack. The recent launch of sourdough bites into the crisps category has further extended the company’s footprint to the broader snacking category.
Peter’s Yard will become part of the Lotus M Natural Foods business under the leadership of Isabelle Maes, CEO Natural Foods. The price paid represents a multiple of c2x Net Sales. The transaction is expected to close 1st of July.