New IFF Co-creation Center for Food & Beverages in South Korea

IFF opened its first dedicated food and beverage lab in Gangnam, Seoul, South Korea. ​ The new center will support beverage, culinary, snack, and dairy manufacturers with greater speed-to-market through insights-led innovation. Manufacturers will have access to advanced lab technology, and the expertise and knowledge of IFF’s team of food designers. 

The center features dedicated customer co-creation design spaces and a dairy and beverage ultra-high temperature (UHT) pilot plant for small-scale product pilot testing. It also houses a professional culinary kitchen, where IFF’s team will develop savory seasoning solutions for instant noodles, snacks, and local sauces.

“This innovation center marks an exciting milestone, showcasing our dedication to pioneering innovation and enhancing accessibility for our valued customers,” said Dr. Li Yongjing, president, Nourish, Greater Asia, IFF. “As a leader in integrated ingredient and flavor solutions, our strategic approach enables us to co-create food and beverages that resonate with consumers. This investment underscores our commitment to ensuring that our customers can swiftly adapt to the demands of a rapidly growing market and evolving consumer preferences.”

The South Korean food and beverage market is currently valued at USD77bn and is projected to sustain a 4 percent annual growth rate from 2023 to 2026. Millennials and Generation Z constitute 37 percent of the population. This demographic, especially Generation Z is reported to exercise significant influence in the market and is known for seeking convenience and experimenting with their food choices.