Global ingredients and premix supplier Prinova announces its expansion to the Asia-Pacific market. A new subsidiary of Prinova Europe Ltd will serve customers in Australia and New Zealand. It comes in direct response to demand from global clients seeking production support in APAC and follows Prinova’s considerable success in EMEA and North America.
Australia and New Zealand (ANZ) have experienced significant growth in the Food & Beverage market. The fastest-growing segments are supplements, dairy and sports nutrition. In these categories, Prinova offers straights, premixes, and concepts with a salesperson located in Sydney.
The new operation will help the company supply ANZ markets with bespoke nutritional premixes from its China facility, with over 2,000 ingredients in categories ranging from vitamins and amino acids to essential oils and aroma chemicals supported by warehouses in ANZ.
Nic Dam, Group Managing Director at Prinova, said: “The decision to expand into ANZ was a logical step in our growth strategy. It will further strengthen our service capabilities in the fast-growing Asia-Pacific market, while also helping us meet the needs of ANZ specifically, which are very different from other Asian markets. Categories such as sports nutrition and dairy are increasingly important in Australia and New Zealand, so it was essential for us to hold local inventory and offer support and expertise to our growing ANZ customer base.”
Prinova currently has more than 35 strategically located facilities worldwide.
In June, Nagase Holdings America and Prinova Group announced that they have entered into a definitive agreement under which Nagase would acquire Prinova.
Through this transaction, Nagase Group reinforces its dedication to expand its global footprint in the food and nutritional ingredients industry.