Univar Solutions has announced an agreement with Novozymes to expand the geographical scope of its relationship to include Russia with enzymes for the baking industry.
The agreement with Novozymes provides Univar Solutions a platform to expand into the Russian food and beverage market, where both companies see significant potential for profitable business growth.
“Rising consumer expectations for bread quality and recent regulations aiming to decrease bread returns, and consequently bread waste, will drive interest for Novozymes’ proven solutions. Additionally, the growing trend toward health and wellness awareness is shaping the product portfolio of bread manufacturers, which increases the need for innovation. Novozymes looks forward to expanding the availability of these solutions through the cooperation with Univar Solutions,” said Christian Hertz, head of distribution, Novozymes.
“Our collaboration with Novozymes provides Univar Solutions with an exciting opportunity to invest in expanding our food ingredients business into Russia. We see significant growth potential for the Novozymes portfolio to provide innovative process solutions to the baking industry with the support of our new bakery team,” said Paul Harvey, commercial manager in Europe, Middle East, and Africa for Univar Solutions.
The initial focus will begin with developing opportunities for the baking industry within the Moscow and St. Petersburg regions, which represent approximately 50% of the total Russian bakery market. With recent Russian government regulations intended to reduce food waste through retailer incentives, a key focus for Univar Solutions will be improving the freshness and quality of baked goods with the Novozymes Novamyl® baking freshness enzyme.