Hershey Launches New Line of Spreads

Hershey announces the launch of a new line of chocolate spreads, available in three varieties: chocolate, chocolate with almond and chocolate with hazelnut.

Hershey’s Spreads are offering “a unique chocolate snacking experience”, their announcement says. Dating back to 1894, The Hershey Company has a tradition of creating chocolate experiences, from the iconic Hershey’s Milk Chocolate Bar to Hershey’s Syrup and Hershey’s Cocoa.

“The average American snacks more than two times a day and what better way to transform everyday snacks into delicious treats, than with the genuine chocolate flavour that only Hershey can deliver,” said Anna Lingeris, spokesperson, The Hershey Company. “We have been delivering genuine chocolate experiences in a variety of forms for 120 years and our legacy as the leader in chocolate continues with Hershey’s Spreads.”

Hershey’s Spreads are available throughout U.S. in various retail formats and will be offered in 13oz jars that retail for USD3.79. The new product is supported by a marketing campaign that began in the fourth quarter of 2013 and continues through 2014.

The Hershey Company is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pennsylvania, The Hershey Company has operations throughout the world and approximately 14,000 employees.

With revenues of more than USD6.6 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Hershey’s Bliss, Hershey’s Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers.

The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.