High-impact Flavour Range for Protein Bars from Synergy Flavours 

Synergy Flavours has launched a range of high-impact, concentrated flavors for protein bars, to expand its sports nutrition offering and target manufacturers innovating in the growing sports nutrition bar market. The range comprises eight new flavors, and is targeted at manufacturers looking to launch new products, or optimize existing products.

The range includes classic ‘core’ flavors of chocolate, strawberry, and vanilla bean, as well as consumer favorites such as peanut, dark cookie crumb, and coconut. The range also features natural versions of some of the flavor profiles, to offer flexibility to manufacturers in terms of labeling and positioning.

The launch comes at a time when protein and energy bars sales are on the rise in Europe, particularly in the UK, where major retailers continue to expand their sports nutrition offering. Chris Whiting, European Business Development Manager, comments: “The sports nutrition market is evolving at a rapid pace, and as protein bars become increasingly popular, there is a real opportunity for manufacturers to innovate in this space and attract new customers who may be interested in trying these products as part of an active lifestyle.”

Whiting also provided more insight on the flavors: “The new solutions are concentrated to deliver high-impact flavor, which, in turn, allows manufacturers to offer popular flavors while balancing costs, at a time when raw material and energy prices remain high. Taste is still king for many consumers, who should not, and will not, compromise on flavor. That’s why our new range has also been formulated with cost-optimisation in mind, meaning manufacturers can still create great-tasting products, and consumers can still enjoy their favorite flavors, without being forced to compromise on quality.”

Synergy has been innovating in taste solutions for nutrition for 25 years, working closely with its parent company, Carbery Group, which has been providing whey protein and nutrition solutions to global markets from Ireland since 1976. The new flavors enhance Carbery and Synergy’s wider performance nutrition portfolio, and are now available for customers looking to collaborate.