NRGene Establishes Supree, a Food-Tech Company developing Self-Drying Fruits and Vegetables
NRGene Technologies Ltd. created Supree (Supree-Zanim), e FoodTech subsidiary, which specializes in innovative fruit and vegetable varieties that naturally self-dry on the vine while maintaining nutritional value and flavor.
Supree’s first product line is a unique semi-dried tomato varieties that stand out for their delicious taste, high nutritional value and one year frozen shelf-life. The uniqueness of these varieties is in their skin’s structure that is filled with microcracks which enables natural moisture evaporation. This natural drying process preserves the rich taste, vibrant color, vitamins, and antioxidants, resulting in a superfood that loses about 80% of its original weight when ripe, intensifying flavor and nutritional concentration.
Supree’s semi-dried tomatoes are perfect for various culinary applications from snacks, salads and cooked dishes, baked goods, and even desserts. The thawed product retains its quality, texture, and nutritional value and is available throughout the year, regardless of growing season. The tomatoes can also serve as a versatile natural ingredient. Tomato powder derived from these tomatoes enriches processed food products across various industries, including meat products, meat substitutes, healthy beverages, and snacks.
Presently, Supree is targeting premium B2B markets in Israel, Europe, and the Middle East, including restaurants, hotels, catering companies, and food manufacturers. Leading chefs, such as Chef Ran Shmueli from the Claro restaurant, Tel Aviv, have tried Supree’s semi-dried tomatoes. Chef Shmueli remarked, “We are always happy to incorporate high-quality, innovative Israeli ingredients into our menus. Occasionally, I come across something truly new. And such are the cherry tomatoes that self-dry on the vine. Their taste, uniqueness, and innovation elevate and enrich our dishes and menus.”
To facilitate the production and processing of the first product, Supree has signed a partnership agreement with Tzabar Tech, which strengthens the agricultural foundation and promotes technological innovation in agrifood-tech. Together, the companies will establish a joint venture, with Tzabar Tech providing its expertise in farming and trading of agricultural produce to support the unique growing and post-harvesting processes of the tomatoes.
NRGene’s CEO, Gil Ronen, emphasized, “Israeli farmers aspire for unique products that can be exported to global markets, aiming to increase their income and strengthen the Israeli economy. Supree focuses on developing innovative agricultural products manufactured in Israel for the global market. NRGene’s technology will allow Supree to reach markets rapidly with highly unique products. To maximize the project’s success, we decided to collaborate with Tzabar Tech and are confident that our joint efforts will bring even greater success to the project.”