• The complementary assets and combined expertise between the two companies, specializing in bakery ingredients, will… https://t.co/Q3KymQ4fgH
  • The investment will make Chicago home to the company’s largest innovation hub in the world, creating a workplace th… https://t.co/2jPQYUxpP4
  • The planned separations will result in a Global Snacking Co. that is expected to enhance its leadership position in… https://t.co/ggEaRVCErQ
  • The acquisition of leading on-trend brands CLIF, LUNA and CLIF Kid expands Mondelēz International’s global snack ba… https://t.co/Ya8gVCiILj
  • For wet doughs, experts recommend to use twin twist mixers. Because of the two tools, more energy is transferred an… https://t.co/t6ZZqiL1sj
  • Mars announced a brand-new flavor for its TWIX brand: Cookie Dough. The new flavor pairs the classic TWIX cookie ba… https://t.co/KLMINJ7pl4
  • Also known as Khoubz, the Arabic word for bread, the KaterBake Lebanese flatbreads are extremely versatile and more… https://t.co/QQj4TwXX0t
  • The pandemic drove a shift towards an increased desire to connect with nature and this, combined with the realizati… https://t.co/26lvQDC6AH
  • Magic Spoon announced a USD85m Series B fundraise led by HighPost Capital, a leading private investment firm focuse… https://t.co/5Bde4a01SW
  • AAK Foodservice has acquired plant-based butter brand ForA. Formulated with cocoa butter, coconut oil and coconut c… https://t.co/An2s29ocXv
  • Javier Echevarria has been named VP and chief procurement officer at Ingredion, Inc. In his new role, he will have… https://t.co/nZwl47uceE
  • Tate & Lyle, a leading global provider of food and beverage ingredients and solutions, announces that it has today… https://t.co/x2s5EAY6wH
  • Ferrero North America, part of the global confectionery company Ferrero Group, announced plans to invest up to USD2… https://t.co/VGy0NwSkOu
  • Russia’s invasion of Ukraine in February generated a domino effect on the supply chain of the baking industry. The… https://t.co/hS6TNVFOQ7
  • Mondelez is debuting a collaboration of its Ritz cracker and Oreo cookie brands for a limited time. The new sandwic… https://t.co/pPq1ZcuPgT
  • Bridor has expanded its range with the launch of its new Mini Filled Croissants in four new flavors. Bridor’s Mini… https://t.co/26jaXSPoge
  • Mondelez has launched a new pilot program in the UK featuring QR codes that provide consumers information on the co… https://t.co/9YYGxK7dkX
  • The Barry Callebaut Group has officially inaugurated its Chocolate Academy Center in Casablanca, Morocco. Professio… https://t.co/vWMe75daja
  • The AB Mauri Executive board, the strategic and planning arm of the business in UK and Ireland, announces four new… https://t.co/Kk81QnLEFP
  • The AB Mauri Executive board, the strategic and planning arm of the business in UK and Ireland, announces four new… https://t.co/G8xJZIJN5w

The Future of European Flavor Is Exotic

Research by the Plant-Ex Research and Marketing Teams identified the upcoming flavor the UK and EU market should see in the next 3-5 years. The consumer preference shifts heavily towards far away flavors, such as exotic fruit, ethnic specialties, and rare ingredients.

The report says that the trends that consumers are following have been heavily impacted by the global pandemic, with a drive for healthier ingredients and a nod towards innovations. The lockdowns resulting in people staying home has driven consumers to try new flavors while keeping the home comforts as a safety net.

The research was based upon consumers’ current favorites, supermarket best-sellers, historical data and what consumers want to see next.

In the sweet flavors category, the report expects tastes to shift from the current favorites – salted caramel, mango, spring and summer fruit, hazelnut, butter, vanilla, and mint – towards more exotic favors – yuzu, guava, matcha, tonka bean, starfruit, along with rediscovered classics such as elderflower, jasmine, honey and blood orange.

In the savory flavors category, the market is dominated by ginger, cheddar, mozzarella, salmon, various meats and roots, as well as hummus. For the future, the report predicts a heavier accent on umami flavors: feta, gouda, beurre noisette, mushroom, herbs, taro, burger, smoke, olive, black garlic, harissa, tuna, and molasses.

Carbonated beverages are expected to move from the classical aromas of today – citrus, peach, mint, dark chocolate – to the more unusual cucumber, toffee, white chocolate, peanut, violet and maple.

Last but not least, hot and cold drinks will move from the current green tea, lemon, jasmine, earl grey, chocolate, vanilla, and arabica flavors to newer rose, hibiscus, gingerbread, orange blossom and Aztec flavors.

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