Kraft wins science health claim

Kraft Foods Europe is the second company to win a positive article 13.5 proprietary and emerging science health claim opinion from the European Food Safety Authority (EFSA) with a submission linking starch and glycaemic response in baked products, reported bakeryandsnacks.com.

EFSA’s Panel on Dietetic Products, Nutrition and Allergies(NDA) gave the dossier the thumbs up in recommending this claim based on the evidence it perused:

“Consumption of cereal products high in slowly digestible starch raises blood glucose concentrations less after a meal than cereal products low in slowly digestible starch”.

Kraft’s dossier contained five human intervention studies (four of which were proprietary) that showed how slowly digestible starch (SDS) could work to reduce post-prandial glycaemic responses, as compared to rapidly digestible starch (RDS).