Macphie Brownie Mix Launched

Macphie, the Scottish food ingredient supplier, has launched a new Brownie Mix and Concentrate.

The mix, which comes in 12.5kg bags, has an average ingredient cost of just 10p per 70g portion and an RRP of £1.00. The Macphie Brownie offers a significant profit opportunity for many out of home sectors including craft bakers and till points in coffee shops, on planes and trains, leisure sites and workplaces.

Retail sales of bite-sized brownies grew by 45 per cent in 2009 v 2008 (TNS Mini Bites Sector Report), with convenience and portability driving this trend.

Jania Boyd, Macphie marketing manager, said, “Consumer trends are showing a continued growth in treating occasions and consumers are looking for mini pleasures, such as brownies, which don’t break the bank. Our premium Brownie Mix and Concentrate certainly fit the bill and they’re sure to tempt shoppers to buy on impulse when they see them on display.

“More than ever before, UK consumers believe that treating ourselves to small indulgences is the best way to get through the recession. The little and often approach means that on average we snack up to six times a day.”

Macphie claims the brownie mix promises perfection in every batch – rich, moist, fudgy and irresistible brownies. They can be individually wrapped for added convenience or cut into minis for sharing occasions. They can also be served warm as a dessert, smothered in chocolate sauce and ice-cream. Fruit, nuts and toppings give brownies a modern twist. Popular flavours include black forest, cranberry and orange, white chocolate and raspberry, rum and raisin or espresso.

The launch is being supported with an online competition to win a luxury spa break at a choice of Hilton Hotels. To be in with a chance of winning simply go to www.macphie.com/lovebrownie