Ben’s Soft Pretzels Launches Mobile App

Ben’s Soft Pretzels is the first soft pretzel company in the USA to offer customers the ability to order on-the-go via their mobile device, announces the company.

Through the Ben’s Soft Pretzels Mobile Application, customers can skip standing in line and place their order, which they can then pick up at the closest Ben’s Soft Pretzels bakery. They also benefit of a 5% discount on all orders placed on the mobile app.

In addition to mobile ordering, the Ben’s Soft Pretzels app gives guests more ways to engage with the brand. Customers can locate their nearest bakery, take advantage of special deals and coupons, and earn a 6% loyalty reward for future purchases. Customers also get a free pretzel when they download the Ben’s Pretzels mobile app.

Brian Krider, co-founder of Ben’s Soft Pretzels, says: “One of the best parts about being in this business is the ability to connect with our guests through our product. Now with the addition of mobile online ordering, we can foster those connections outside of the bakery and show our gratitude through the loyalty rewards program.”