Finsbury Food Group Debuts Baileys Marbled Cake

Cake manufacturer Finsbury Food Group and Diageo are strengthening their partnership by introducing the Baileys Marbled Celebration Cake to the Baileys range.

Since 2018, Finsbury Food Group has been working closely with Diageo on its Baileys and Guinness brands to introduce the first range of adults-only cakes to supermarket shelves. Successfully launching the Baileys Freakshake Cake, Baileys Chocolate Yule Log, Bailey’s Salted Caramel Cupcakes and, most recently, the Wimbledon inspired Baileys Strawberries and Cream Cake, Finsbury has now created a product that celebrates the signature flavorings of Baileys, teamed with the new, trending, marble technique.

A light, fluffy chocolate and white marble sponge filled and finished with smooth, marble swirled, traditional Baileys-infused frosting, the cake is on sale from September in Morrisons, Asda, Sainsbury and Tesco, with a price of GBP12.

Jack Cook-Broussine, brand manager for Finsbury Food Group, said: “As the autumn months approach, we want to give consumers a product that echoes current trends in the baking industry, at ease. Think, sat by the fire on a drizzly day with a piping hot cup of tea and slice of Baileys Marbled Cake. We see huge opportunities to build on the momentum of the range and continue to add more exciting SKUs in the future.”

Declan Hassett, senior licensing manager at Diageo, said: “We continue to work with Finsbury developing the ongoing success of the range. The marble effect is something we’ve wanted to put our Baileys stamp on for a while, we’ve been working hard to stay ahead of the curve and achieve the most beautiful design that still has that delicious, mouth-watering, signature Baileys taste, well-loved by many.”

The full range of Baileys cakes includes: Baileys Hot Chocolate Freakshake Cake, Baileys Chocolate Yule Log, Baileys Salted Caramel Cupcakes and Bailey Strawberries and Cream cake. New additions to the range are planned for 2021.

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